Meaningful Brands beat stock market by 120% – Results show brands in APAC can benefit from strongest opportunities to realise these returns
7th August 2013
In Asia Pacific, Meaningful Brands includes findings from China, India, Indonesia and Japan and took in the views of 10,000 people for 87 brands.
Havas Media Group Selects Cognitive Match to Power Data-Driven Creative Optimization
9th July 2013
Havas Media Group and Cognitive Match have partnered to deliver true data driven creative optimization. This enables Havas agencies to closely integrate their ad serving capabilities, data platform (Artemis) and Demand Side Platform (AffiPerf). Advertiser clients of Havas can now benefit from a market leading closed-loop dynamic display advertising platform.
Media Tech brands must invest in our wider society and communities
9th July 2013
New results from Havas Media’s Meaningful Brands expose the danger that will confront many Media Tech brands such as Facebook and Google if they are not seen to be making a positive impact on society. This news comes despite the huge success these brands have enjoyed within both the overall Meaningful Brands scores and other wider opinion research.
Meaningful Brands beat stock market by 120%
11th June 2013
The results from Havas Media Group’s 2013 Meaningful Brands statistically demonstrate that Meaningful Brands outperform the stock market by 120%. It demonstrates in hard financial terms, how the relationship between people and brands can benefit from measuring, communicating and delivering increased well-being.