5th July 2016
It was announced today that Swarovski, the world leader in precision cut crystal jewellery, has awarded its global media business to Havas Media.
The account will span across over 35 countries with a key focus on US, China, UK, Italy, France, Germany, Hong Kong, Korea, Australia, Canada, Spain, Mexico and Brazil. It will cover the full range of media including social and programmatic. Havas Media will take over responsibilities from incumbent agency Zenith Optimedia from January 1, 2017.
Senior Vice President Branding, Communication & Media CGB Swarovski, Alessandro Vergano commented:
“As part of our commitment to the ongoing improvement of our media and marketing governance, Swarovski periodically evaluates all marketing service suppliers to ensure we maintain the best working relationships with the best agency partners.
The team at Havas Media impressed us with their responsible, yet imaginative and passionate approach – characteristics that are core to our company‘s culture. Their strategic proposal was exactly what we need to help us achieve our goals as we move into our next phase of business development. We are confident that we have found the right partner to deliver strategic support, operational set-up and digital transformation.”
Dominique Delport, Global Managing Director Havas Media Group added:
“From the start we knew we had found something special – it was more than chemistry – it was a shared vision and passion. It was also clear we have a mutual focus on digital transformation. We know how important it is to keep the value that Swarovski has built up since 1895, but to also keep moving forward so that Swarovski can continue to design and deliver for the future. I know Swarovski will become one of our most valued long-term partners and we cannot wait to get started.”
“Swarovski has enjoyed working with Zenith Optimedia over the last 9 years and thanks them for their commitment to great work over this time” said Alessandro Vergano, Senior Vice President Branding, Communication & Media CGB, Swarovski.
About Havas Media
Havas Media is the main media brand of Havas Media Group and operates in 131 countries.
Our mission is to unite brands and people through meaningful connections and drive business success. We service clients through a portfolio of specialist teams that span media, strategy, international management, digital, mobile, social media, experiential, entertainment and sport. Our simplified and integrated structure has allowed us to build one of the most integrated, agile and responsive global teams in the industry.
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, Swarovski designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. Now celebrating its 121st anniversary and run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,680 stores in around 170 countries, more than 26,000 employees, and revenue of about 2.6 billion euros in 2015. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2015, the Group generated revenue of about 3.37 billion euros and employed more than 30,000 people. The Swarovski Foundation was set up in 2012 to honor the philanthropic spirit of founder Daniel Swarovski. Its mission is to support creativity and culture, promote wellbeing, and conserve natural resources.
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